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Why I Never Niched Down and Why It Makes Me a Better Commercial Photographer

Why I Never Niched Down and Why It Makes Me a Better Commercial Photographer Cherry from Simply C Photographer in Ipswich looking at the viewer whilst holding a camera to her eye and smiling used in an article and blog called Why I Never Niched Down and Why It Makes Me a Better Commercial Photographer

Recently, I had the pleasure of being invited onto the Commercial Photographer Podcast to talk about a subject that comes up surprisingly often within the photography industry: whether photographers need to specialise in one niche in order to build a successful business. It is a topic that generates plenty of debate, particularly as many business […]

Construction Photography Tells Some of the Best Business Stories

Construction Photography Tells Some of the Best Business Stories On site commercial photography of a aggregate business in Thetford

A case study featuring Sun Enviro. When people hear the words industrial photography, they often picture manufacturing plants, spotless production lines and rows of machinery.   Over the last couple of years I have spent a lot of time working alongside businesses involved in industrial, engineering, manufacturing, construction, demolition, waste management and circular aggregate supply and they have become some of the most exciting and rewarding environments I have photographed.  One of […]

Every Business Has a Visual Story. Binder Shows Why That Matters.

Every Business Has a Visual Story. Binder Shows Why That Matters. Editorial and lifestyle photography for press, PR and social media

One of the things I enjoy most about commercial photography is discovering what makes every business different.   Before I ever pick up a camera, I spend time understanding how a company operates, what matters to its people and how it wants to be seen by its customers. Those conversations often reveal that the most interesting part of any […]

Why Irresistible Photography Is About More Than Just the Food

Why Irresistible Photography Is About More Than Just the Food An image of a strawberry milkshake with whipped cream and a cherry on the top with a hand putting in a straw for a blog on what makes a food photograph an irresistible food photograph.

When people think about food photography, it is often the finished image that comes to mind. A perfectly presented dish, beautiful natural light and colours that almost allow you to taste the food through the photograph. Whilst these elements are certainly important, the reality is that successful commercial food photography is about far more than […]

Personal Branding Photography Is About More Than a Headshot

Personal Branding Photography Is About More Than a Headshot An author and coach wearing black standing facing the camera in front of a union jack sofa with a guitar for his Simply You Personal Branding headshots of Stephen Norris Punk Rock Media in Ipswich

When people hear the phrase personal branding photography, they often assume it is something reserved for large companies, high profile executives or influencers. In reality, it is just as important, if not more so, for the people who run their own businesses because personal branding photography is about more than a headshot. One of the […]

Bespoke Photography vs AI; What Will Your Brand’s Images Say About You After August 2026?

Bespoke Photography vs AI; What Will Your Brand’s Images Say About You After August 2026? Images of Cherry the photographer crouching to take a photograph for a commercial branding photoshoot for a garden annexe company to use in her blog post called bespoke photography vs AI

Bespoke Photography vs AI is a conversation I am having with many people across all markets at the minute. It is clear that artificial intelligence has transformed the way brands create content. What once required photographers, designers, videographers and creative teams can now be generated in a matter of seconds. AI tools are producing images, […]

Preparing Your Property for Summer: Why Photography Matters More Than Ever

Preparing Your Property for Summer: Why Photography Matters More Than Ever Property Photography Summer

As we move into the summer season, demand for short term lets, holiday homes and weekend stays begins to increase. This is often the busiest and most competitive time of year for property listings, particularly on platforms such as Air BnB. Whether you are listing a single property or managing multiple holiday lets, this is […]

Capturing Care, Not Just Spaces: Working with Supported Living Providers

Capturing Care, Not Just Spaces: Working with Supported Living Providers An adult with learning disabilities living independently as a resident in supported living with her carer holding hands sat outside taken for a post about Care Home and care services photography

There is a real difference between photographing a space and capturing what that space truly represents which is why Care Services Photography is so important as this Case Study details. Recently, I have been working across a number of properties that supports adults to live independently within shared homes. These are not just houses. They […]

Headshot Photoshoot Tips Three Things I Tell Every Client Before a Headshot

Headshot Photoshoot Tips Three Things I Tell Every Client Before a Headshot Professional business headshot of a Suffolk business owner leaning against a wall smiling at the camera in Ipswich for his headshot and personal branding photoshoot

Headshot Photoshoot Tips. Preparing for a headshot photoshoot can feel like a big deal. Whether it is for your website, your social media or your wider marketing, there is often a pressure to “get it right”. What to wear, how to look, what to expect. Over time, I have found there are three simple things […]