You don’t need me to tell you that raising brand awareness is crucial to getting your products and services into the hands of as many customers as possible. But what I can tell you is how investing in commercial photography in business is the best thing you can do right now to elevate brand awareness across all your marketing channels for years to come.
Your photography. Your story.
It’s a cliché, but pictures really do speak a thousand words. Which is important, because people don’t have the time or inclination to read a thousand words about a brand right now. Put that down to shrinking attention spans and a constant bombardment of marketing messages.
Which is why your visual content has to do the heavy lifting. It’s going to have to snag interest as people scroll through their social feed. And then it’s going to need to tell your story, and show your brand for what it is, what you stand for, and what you offer. Once you can do that, then people might sit down and read a thousand words about your brand… just as long as it’s peppered with plenty of engaging brand imagery to break up the paragraphs.
According to marketing consultancy Forrester, people consume just over 11 pieces of content, across several channels, before making a purchase. During this process they’ll hop from the likes of Instagram to LinkedIn, via whatever articles Google throws up, before finally landing on your website. Having consistent brand visuals across every marketing touchpoint is critical to keeping potential customers invested in the buying journey.
Credibility and expertise.
Yes, commercial photography in business is a powerful tool for establishing a sense of credibility and expertise. How? It shows people you can do what you do.
This might mean capturing shots like… your engineers working high up on a wind turbine. Your clients as you put them through their paces at the gym. Your team answering the phones in your office. This kind of photography adds a great deal of weight to the claims and promises you make in your marketing. It also underlines the fact you’re a polished professional, who is willing to invest in making a great digital first impression on people.
Commercial photography is the gift that keeps on giving.
Many businesses are having to do more with less budget these days. Times are hard. But that doesn’t mean you have to shelve the idea of commercial photography if you’re worried about costs. In fact, with the right approach, the right suite of images can give you enough visuals to boost your marketing efforts for a long time to come.
You’ll get to every image, meaning you can reuse them as many times as you wish. You can spread your brand photography far and wide across different platforms and contexts. The same images can light up your socials, elevate your fliers and add credibility to your website.
Here’s what my happy clients have to say about my commercial photography services. If you’re ready to increase your brand visibility, let’s talk.