Commercial photography is more than cosmetic when it comes to your website

Commercial photography can make a big difference when it comes to the look, feel and customer-impact of your website. I recently worked with a client to help strengthen their online presence and here is how I did it with the use of commercial photography.

The client

Juliette John knows a thing or two about helping people get the best from their skin. Her treatments range from tattoo removal to hydra facials.  She offers treatments such as facial skin analysis, laser hair removal, permanent colouring and a whole range of spa packages. In short, she helps people feel good about their bodies, and be able to present themselves as they’d like the world to see them.

Her cosmetic studio reception feels inviting, warm and welcoming with professional and kind staff on hand to sit you down and listen as you talk about your treatment needs.

The challenge

Before a potential client visits Juliette John, they’re more than likely going to visit the company website first, and that’s where I come in.

Juliette approached me because she needed high quality commercial photography for her website and marketing efforts. She required creative candid images that captured that same welcoming feeling and created the sense that a client is going to be listened to by calm professionals in a clean and friendly environment.

My photography needed to have a luxury, high end feel that reflected the services she provides. Lots of reassuringly spotless medical equipment needed to be photographed, yet I didn’t want my pictures to look sterile in an emotional sense.

Capturing the business

To prepare for the shots I spoke to Juliette and the team, reviewed the website and made several visits to the building to see the rooms and consider how I could best use natural light to capture the images that were required.

I worked alongside talented graphic designer Joy from Creative Joy, and we regularly compared notes to ensure we were both on the same page. Teamwork, research and making creative decisions about angles and light are always big parts of capturing the right feel for the photography my client needs, usually before a single image is even captured.

Using natural light, my eye for creative shots, and with that commercial goal of bringing the feel of her business to life on the website, I captured the building, treatment rooms and reception. I took candid shots of consultations and treatments.

The final images really give you a sense of the place, the people who work there, and most importantly, the people who go there. These images drive desire, and make website visitors become clinic visitors, and that’s the power of commercial photography.

Your commercial website photography

As you change, develop and expand your business, your website needs to evolve with you. And images are always the key thing that tells your story before everything else. So, ask yourself, does your current website photography get across who you are now? Or does it feel like a bad tattoo you got when you were too young to know better? Because I can help you change that, and it won’t take a laser.

Is it time to talk about your commercial photography? Contact Cherry or email me for more info.