Before you think about your marketing plan for the new decade, you should think about the big picture…. or, in fact, big pictures. No marketing plan (or budget) is complete without considering your professional photography requirements…
As a commercial photographer, I love collaborating with businesses to create the images they need to meet their marketing goals. Whether that be images for social media and websites or for print brochures and magazine adverts. To make sure I deliver the images required, I need a bit of background information, and a deeper understanding of what my client’s commercial goals and key messages are. And that’s where a strong brief comes in.
So whether you’re a small operation with a marketing manager who also moonlights as the delivery driver, or you’re a growing business with a dedicated full-time marketing team, here are some tips on how to effectively brief a photographer to ensure you get the best results.
Explain the context and background info: If we haven’t worked together before, I may not be familiar with your brand. If you can, provide me with an introduction to your company, and tell me about the project you have in mind and your objectives. I always do my own research but hearing about it from you will give me insight into what you need from your photography.
Who are you reaching out to? Are you trying to inspire action from your core clients, or reach beyond them to a new audience? This will help me understand who your commercial audience is and find ways my images can speak to them.
Tell me what you want to achieve: What is the message you want to tell them? What do you want them to feel and understand? What action do you want them to take? Whether you want to show off your new store, or support your new sales drive, this kind of information can help me think about the story I can convey through your images.
When do you need delivery by? I regularly move between various projects, so understanding the needs of your marketing deadlines will allow me to fit you into my schedule, and ensure you are not just happy with the images, but the delivery timeframe too.
Planning the shoot: When can we get the people we need all together? Also, because I specialise in natural light photography, we have to think about the time of day that works best for a shoot, so this can be factored into the schedule too.
Expert advice: Once you have an understanding of your requirements, don’t be afraid to pick up the phone, because I’m always happy to talk through ideas and plans with my clients. Use my experience as a commercial photographer to shape and improve your plans, and ensure you get the best return on your investment in bespoke commercial photography.
Need professional photography that puts your marketing efforts on the next level? Call me on 07775851827.