Imagery that sells your property for you

As Autumn approaches and some of us begin planning for the end of the year, and even think ahead to the start of a new year, you will begin to notice more ‘For Sale’ signs pop up in your area.  After all, there’s nothing like starting a new year in a new house!

When you’re looking to move the first thing you do is view your potential new home via a house-selling website. The images you find are vital in order to pique your interest and potentially make a quick sale. It’s important that the potential buyer can imagine themselves in their new home. So, when the estate agents rock up with a simple point and click camera…or worse use their phone, it’s not hard to imagine why the sale sometimes feels sluggish.

The images that the estate agent takes on their camera may not have the desired effect of showcasing your beautiful property and here’s why.

Decent equipment doesn’t come with a professional eye

It’s true that you can get a decent amateur camera for a few hundred pounds these days, but decent equipment alone doesn’t cut it. It’s also no secret that the new smartphones being released year on year have a great camera and come with effects that an amateur may find useful. And whilst a cunning lens can make your bathroom look twice as long as it really is, it’s not the same as capturing your property in a way that encourages desire.

Whether you’re struggling to sell a property and finding interest slow, or planning to sell in the near future, the decision to invest in professional property photography could make the difference between accepting a low offer and finding yourself in a bidding war that creates maximum profit from your sale.

What a pro does for your property sale

High-quality imagery – As a professional, I take the time to get it right. I don’t rush the results and strive to ensure I provide all clients with that high-quality image that will wow potential buyers. I do the groundwork before I take my photography. I look at where the light falls, for instance, and assess the best time of day to capture the best images.

An eye for detail – The key is in the detail, so being able to spot how a dog bowl or a flip bin by the back door could sabotage the impact of your property photography. A professional eye will eliminate these distractions and elevate the important features to the forefront of a photograph.

Create desire with creative flair. Commercially minded property photography isn’t about capturing accurate shots of a room, nor is it simply a matter of taking wide-angle shots of every room. After all, most properties being sold online usually have a floor plan available. Instead I aim to capture the story of your house. I’m talking about bringing the selling points of your house to life and using them to trigger desire. For instance, the way a bannister curves around into your front room can make a great image. Or the way the light spills down from your kitchen roof windows onto the counters captures people’s imagination and makes them want to see a property for themselves. These details bring out the life, and beauty, of your property, and that’s what generates viewings.

Want to drum up a buzz for the sale of your house or business premises? Investing in commercial photography is the best first step to putting yourself in a stronger position as a seller, and reaching as many potential buyers as possible. Call me on  07775 851827 to find out more.