Tag: branding

Perfectly Polished Dental Photography for the Dental Industry

Perfectly Polished Dental Photography for the Dental Industry A male dentist talking to his female patient

Today’s dental practices are often more than ‘just’ dental care with many offering additional cosmetic services too. They are multi-faceted businesses, and like all businesses, they have endured a particularly difficult 19 months; Innovating and adjusting to the worldwide pandemic, reassuring patients, and safeguarding them from exposure to the virus, all the while quickly adjusting […]

When the photographer became camera shy…..

When the photographer became camera shy….. Personal Branding Photography Corporate Headshot

After I was commissioned to take a series of personal branding headshots for a talented fellow photographer recently, I came away from the shoot with two insights. The first? Corporate headshots are absolutely the most important investment you can make for your personal branding right now. The second? Even after many years as a pro, […]

Case study: How to capture a business with commercial photography

Case study: How to capture a business with commercial photography

What is the essence of a business? That’s a good question, and one you want any potential customer browsing your website or brochure to understand quickly. Because being able to do so draws them further into your brand’s story and encourages them to take more action. So how do you bottle the essence of your […]

Stoned & Waisted: Using professional photography to create your visual identity

Stoned & Waisted: Using professional photography to create your visual identity Creating your visual identity through photography

The human mind responds to and processes imagery far better than any other type of data – this is just one of the reasons why a strong visual identity is an essential aspect of branding. Discover how you can create a powerful brand through the images you use on your website, in brochures & more.