In short, people buy from people. They always have and they always will, which means that before they’ll click ‘buy’ they have to click with you as a person first.
So, in this digital day and age, how do you show people the personality behind your brand?
Putting people in the picture
Investing in candid commercial photography that tells your company’s story is the important first step to reaching out to your customers.
One of my clients, MJB, a tax accountancy firm, have an ethos that not all accountants are boring. Their website is full of colour and they’re not afraid to reveal themselves as different from the usual dour and formal stereotype of an accountant. They could have bought a load of bland stock images to display on their website, but that wouldn’t tell people the real story behind the business. It wouldn’t encourage potential clients to connect with them on a personal level or see who they are and why they’re different from other accountants. Instead, Avanti invested in commercial photography, and my images play a big role in getting this fun, vibrant and exciting USP across, and it sells them to customers.
Candid photography is all about capturing your and your staff, premises, products and services as they are and as you want people to see them. It’s as much about using natural light as capturing a feeling for your company. Getting across those small details that tell a story about your business, which gives your customers a clear view of the people, they’re buying from.
Why invest in a commercial photographer?
A commercial photographer brings more than just a camera to the table. I help you understand how your business is interpreted through images on your website, and what message you want to convey through those images. I bring creativity, but it’s always focused on that commercial end goal.
We’re talking about building and humanising your image or brand through shrewd photography, offering your website visitors a personality they can identify with and want to buy from. It’s about building trust. You can’t do that with cold stock images. Your competitors may try, and that’s fine, meanwhile, I’ll be there to create those images that ensure your customers get to see, and do business with, the real you.
It’s a commercial investment with the clear goal of increasing your sales and conversions by making you stand out in a competitive digital marketplace.
If you want to show potential customers who you are speak to Cherry on 07775 851827